Course curriculum

  • 1

    Consumer Behaviour On Instagram

  • 2

    2. Building your brand strategy

    • 2.1 My Brand Essence Template

    • 2.2 Mission

    • 2.3 Target Audience

    • 2.4 Positioning

    • 2.5 Iconography

    • 2.6 Tone Of Voice

    • 2.7 Values

    • 2.8 The Strategy Makes The Difference

  • 3

    3. Turning your brand strategy into your Instagram identity

    • 3.1 The First Question To Ask Yourself When You Open An Instagram Profile

    • 3.2 What Does Instagram Identity Mean?

    • 3.3 Set Your Goal

    • 3.4 Creating Your Editorial Plan

    • 3.5 Building Your Gallery

    • 3.6 Planning Is Key

  • 4

    4. Ten Hacks To Unlock Your Profile's Potential

    • 4.1 Change Your Perspective

    • 4.2. There Are No Magic Rules, Or Maybe One!

    • 4.3 Be A Social Extrovert

    • 4.4 Go Catch Your Dream

    • 4.5 Instagram Vs Reality

    • 4.6 There Is Enough Sun For Everybody

    • 4.7 You Are Running A Marathon Not A Sprint

    • 4.8 What Really Matters

    • 4.9 Park Your Perfectionism

    • 4.10 This Is Your Stage!

    • 4.11 Action Plan

    • 4.12 People Trust People

Learn how to strategically approach THE most important social media platform to power your business

Are you an entrepreneur, mompreneur or solopreneur?

Have you been in business for a while or are you just starting out?

It doesn't matter, this course is for YOU!

Rethinking Instagram reviews

5 star rating

Loved it from the start to the end

Paola Tosi

This course has been a deep dive into my own business making me aware of things I already instinctively knew but wasn't aware of. Lot of food for thought an...

Read More

This course has been a deep dive into my own business making me aware of things I already instinctively knew but wasn't aware of. Lot of food for thought and useful encouragement by Giulia. I've fine-tuned my brand identity for the first time during this course and I'm looking forward to implement it both offline and on Ig!

Read Less
5 star rating

Great

cheryl warsama

Excellent

Excellent

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Watch Intro Video

Hi, I'm Giulia!

Watch my introduction by pressing play.

Key Takeaways

of "Rethinking Instagram"

  • Understand the difference between being on Instagram Vs. creating a business through Instagram

  • Learn how to create an online business strategy

  • Realize how you can stand out from the competition

  • Learn how to target and create an audience of customers not just followers

  • Discover 10 Instagram strategies to unlock your profile’s potential

This course is for you if

You have an Instagram profile but it does not bring you much business

You want to reach more clients through instagram

You want to build your personal brand on IG

You want to stand out from the crowd

You don’t know how to monetize your services/products through Instagram

Meet the instructor of this course

Marketing And Social Media Strategist

Giulia Fiumi

Hi, I’m Giulia Fiumi - international marketing consultant and the creator of @spaghettiairways. Welcome on board!

Don't go one more day without this.

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